A Kiwi lesson for Aussie apple growers

New Zealand apples continue to ‘dazzle’ on the international market but can we learn from the Kiwis?

Victorian and New South Wales fruit growers met in Albury recently to learn how the Kiwi approach can ‘jazz’ up the Aussie market.

Scales Corporation’s Tim Goodacre told Eliza Beck marketing has been key to New Zealand’s success.

Photo credit: Elizabeth Tran via Pixaby

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